Using Web Audio for Success
Posted on August 9, 2010
Filed Under Internet Marketing Tips | Leave a Comment
It’s undeniable that if you add audio to websites it will increase your results. If you’re not using audio on your sites, you’re making a mistake. Adding it raises your opt-in conversions. Audio increases sales.
Why does it work?
There’s no real mystery. Most of the web is cold and impersonal. It makes your site more “human”. And adds the feel of a real live person. Audio literally breathes life into your website. Which fascinates greater interaction from your visitors.
Here are the benefits
There are actually two profit boosts from using audio. You will close more sales. And second you’ll save money on the sales letter. Instead of having to pay a professional to write you a great sales letter. You can just add your own audio. Your honest message about your product will sell better than a professional copywriter.
And you will increase your subscriber opt-in rate. People need to be told exactly what to do. Just add a short audio message saying: Enter your email address in the form. Just this one simple thing will boost opt-ins up to 315%!
Some ways to use audio
A welcome message on your homepage. A warm welcome can be the deciding factor. Your welcome message could make them stay when they would normally leave.
Step-by-step instructions. The same principle the we used to boost opt-ins applies. Use an audio message to lead your visitors through a process. That includes filling in your order form!
Product testimonials are great. It’s good to get written testimonials. But an audio testimonial is better. It’s pretty easy to fake a written testimonial. Audio adds a level of higher believability. And will definitely increase your results.
Here’s a bonus tip
Did you ever think of making a product just by recording some audio? This is by far the easiest content to produce. And your customers will be very happy with the product. The great thing about audio products is people can take them with them on the go. And you can get someone to transcribe them for very little money. This much easier than writing the eBook yourself!
How hard is adding audio?
It’s not hard at all. There are quite a few audio streaming software programs out there. There’s no knowledge required on your part. The software records the audio, creates the button code, etc. Just paste the code you copy from the software. There’s nothing to worry about.
Summary
Just a reminder of why you want to start using audio. Setting up some web audio will do wonders for all your results. You’ll enjoy more customer sales. And your opt-in rate will increase. And you can quickly produce products and website sales copy. You’ll be one of the few you use these strategies. But you’ll save a lot of time and money. Start using it today and you’ll be glad you did.
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