Get indexed, get ranked, get traffic

Posted on September 7, 2010
Filed Under Internet Marketing Tips | Leave a Comment

There is no doubt that website traffic is critical to your business success. And free traffic beats everything else. So where do we get free traffic? Google and other search engines.

How does Google give out free traffic?

You’ve experienced this process a lot of times. You load up Google or another search engine. Type in something you’re looking for. And then you visit one or more of the sites that show up. That website owner has just enjoyed the benefit of free traffic. So the real question is how you get that free traffic.

You probably only visit a link or two from the first page of results. The truth is that this first page of results receives nearly all the clicks. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.

So, obviously your site needs to be in the first page of results to get free traffic from Google. And this means Google needs to “rank” you as a top 10 result. And this bring us to…

What is SEO?

Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. The intricate formula Google uses to figure this out is really only known by Google. However, we do know a few things that count.

Getting indexed

Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is called getting “indexed.” When your website gets indexed, Google stores information about it in their massive database.

Google needs to actually find your site in order to index it. Getting a link from another site will accomplish this easily. Since some of these site will already be indexed, Google will follow the links on their pages and find you.

Use your Twitter and Facebook updates to get quick indexed links to your site. Because these sites are indexed multiple times every day. So your new link will get indexed very quickly.

Gaining ranking

After getting indexed, you need to work on your search engine ranking. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.

There are three components of gaining ranking:

Content strategies

This is the SEO work you do on your page. You need to make sure your content matches the search terms you’re going after. The topic of this article is clearly SEO. Google knows that not just because the words search engine optimization show up. Another reason is because there are related words, like website traffic, too.

You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. These all play a part in helping Google determine what your website is about.

Link juice

Next, you need to pay attention to the links to and from your site. This includes both the inbound and outbound links. It’s very important that you have more links coming in than you have going out. The more inbound links you have the better your ranking will be.

A very easy way to get a lot of links to your site is through article marketing. With this strategy what you do is write an article about the topic you’re targeting. Then you have to create multiple versions of this articles. And post unique versions to lots of websites that accept articles. And quantity is the key here – so do lots and lots.

Getting activity

The last thing we know for sure is that Google likes to see active sites. Static pages that just sit may rank at first, but will fall off over time. Regular content updates to your site are expected. RSS feeds are an easy way to keep your content changing.

But the best way is with active discussions on your page itself. To get comments from others, you need to get others to visit your site. One simple method for doing this is to use forums.

What you need to do is sign up with several forums in your niche. Then become active in the forum. Then put a link to your site in your profile. This will get your more inbound links. And it will also get real visitors to your site.

Conclusion

Each step listed above is critical. However, writing a bunch of different articles on the same topic. And creating a bunch of forum profiles. And posting your articles and comments takes a lot of time. And the bad news is that you probably won’t do it.

However, rank builder software exists. And it automates everything we’ve just talked about. So the best thing you can do is to automate this process. And then you’re sure to get it done. By taking these steps you practically ensure you’ll get free traffic from Google.

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