7 reasons why you MUST have your own info product

Posted on August 10, 2010
Filed Under Internet Marketing Tips | Leave a Comment

Think about this: What’s the biggest reason millions of people log onto the internet each day? You probably already guessed that it’s to find information. Google alone serves up 400 million searches per day! OK, so what’s it to you? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And when done correctly, you can get paid for it, too!

What is info marketing?

First, understand that this is the simplest kind of business there is. You take information and turn it into a digital product – like and ebook. And then sell it to people who want to learn the info in it. It couldn’t get much simpler.

How do you make it work?

We’ve established that it’s a simple concept. But to make it a successful business you’ve got to provide information people want. So you’ll need to find out what info is valuable. How do you do that?

A super simple trick is to just to check “answer” sites. Visit answers.yahoo.com or similar sites and see what kinds of questions people are asking. You want to find something a lot of people are asking about. That people are having trouble solving. And solve the problem for them by writing an info product on it.

An encouraging word

If you’re worried about how to write and ebook. Put it this way: An ebook is just a series of articles. So instead of sitting down to write the whole thing. Focus on one article at a time. And when you have a collection, expand and embellish them and voila! You’ve got an ebook.

Why info products? Interestingly enough, we’re back to the name of this article How about 7 reasons why:

1. Simplicity

Once it’s built it runs pretty much on it’s own. And your customers need very little support. So you can just set it up and let it run. It really is like and automatic money machine.

You have no physical inventory. You don’t have to ship anything. Your business is 100% digital.

2. Product combos

After you’ve created a few ebooks. You can just combine them into a more expensive product. It’s a simple matter to merge a few ebooks into one. And you’ll be able to charge much more for this “new” product. There’s greater perceived value in a single big course. Instead of several small ebooks.

3. Private label right

Since it’s your product, you can offer other people the resale rights. This is a very popular topic right now, because people just don’t want to invest the time and money into making their own. And what’s more you get to charge two to three time as much for these rights.

4. Leverage

Leverage your ebook by using the content in different ways. Use part of it to make an autoresponder series. And build your list with it. A list is it’s own reward!

5. More leverage

Don’t stop there . . . break it into several smaller reports. Then use these to generate leads for the main product. They can be free or low prices. Either way, you win because you’re feeding your funnel. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Wait, did I say “affiliates”?

6. Affiliates

This is a real power strategy. When you own your own products. Other people can become your affiliates. How would you like to have an army of affiliates selling your products? You can’t do this unless you have your own product.

7. Joint Ventures

Last, but definitely not least… Setting up joint ventures is the fastest way to gain success. Period. So, I’d say this is the most important reason to have you own products. Because if you don’t have you own product, you’ve got nothing to JV.

In closing

If you can’t see the power of info product marketing, then you’ve probably been sleeping. You’ll be the master of your destiny. Because it’s your business and you control it. So, decide to just start:

The steps on how to write an ebook are really that easy. Before you know it, you’ll have your own info product.

Comments

Leave a Reply